THE BLOG

Branding + Encouragement for Professionals + Small Businesses

Florista Design: Elevating Your Brand While Successful

Don’t wait until your business is hurting to re-brand or elevate your brand.

How to Educate and Build Trust through Branding

Establishing trust requires you to communicate credibility, legitimacy, knowledge and always connection.

Intentional B2B/B2C Gift Giving

There are 3 simple yet important questions we should be asking ourselves as we begin thinking of the holiday season and the end of the year.

Learning Not To Compare With Sarah Wilson of dermaLAB.

I met Sarah Wilson, Registered Nurse and Licensed Esthetician, about a year ago when she was starting her business. dermaLAB is the first...

How To: A 5 Step Brand Audit

Your first impression isn't always in person. It can be an email, your website, your social media, your building signage, your voicemail...

Top Blog Posts of 2020

The purpose of our blog is to provide branding and encouragement for students, professionals, small businesses and entrepreneurs....

10 Gift Themes to Simplify Your Season

Choosing a theme for your gifts helps you to simplify your searching and shopping (and spend less) while still giving meaningful gifts...

The Difference Between Rebrands & Refreshes

Many business owners and marketers struggle with knowing when to update their brand and to what degree it needs changing.