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FIRST PRESBYTERIAN CHURCH OF OPELIKA

PROJECT OVERVIEW

Rebrand Design
Brand Messaging
Brand Guidelines
Photography
Website Development
FPO Old logo.jpeg

OLD BRAND

THE CHALLENGE

First Presbyterian Church of Opelika’s existing brand and website no longer effectively communicated with their existing congregation and hindered their ability to reach and connect with potential new members. They needed a more approachable and accessible online presence and overall brand identity.

01

CREATE A VISUAL BRAND IDENTITY

02

CRAFT A BRAND VOICE

MARKET RESEARCH
BRAND IDENTITY & VOICE
DESCRIPTIVE SENTENCES
TAGLINE
MARKETING SLOGANS
WEBSITE COPY
FP Brand Messaging Pages 2.png
FPO Brand Messaging Pages.png

03

PUT THE BRAND IN ACTION

VIEW OUR BRAND PHOTOGRAPHY FOR FIRST PRESBYTERIAN OPELIKA

04

DESIGN A WEBSITE

firstpresopelika.com

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We developed a refreshed brand identity and a new website, designed to be approachable and accessible, improving communication with their current congregation and creating a welcoming online presence for prospective members.
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