Eloise Stewart
Staying on On-Brand with Flodesk Email Marketing
Learn how to use Flodesk to keep your email marketing on-brand and maintain consistency across your communications.
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THE BLOG
Branding + Encouragement for Professionals + Small Businesses
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Eloise Stewart
How to Design & Use Business Cards in 2024
Well designed business cards can provide legitimacy and opportunities for connection and can implement your marketing strategy.
Eloise Stewart
How to Design and Mail a Direct Mailer
Direct mailers to mailboxes is still an effective marketing strategy. The mailbox is quieter with more opportunities for brand awareness.
Eloise Stewart
How We Are Helping Small Businesses Beyond The Brand
We are helping small businesses grow and learn to delegate early on. But we are also helping freelancers find more opportunities.
Eloise Stewart
The 3 L’s for Effective Brand Signage
Drive down the road and you will be bombarded with 100’s if not 1000’s of signs. But which ones stand out?
Eloise Stewart
Branded T-Shirts Done Correctly
Branded t-shirts are an investment and can have great brand awareness capabilities... if done well.
Eloise Stewart
Should You Have a Trifold?
The biggest mistake I see with print marketing pieces, is the tendency to try to tell a potential customer EVERYTHING.
Eloise Stewart
The True Cost of Rebranding
Although I can’t predict the future for all areas of your business, I can shed some light on the investment and value of rebranding.
Eloise Stewart
Should I Use ChatGPT?
ChatGPT is a tool that can be used to help you develop ideas or write drafts but it does not replace a human mind or your messaging.
Eloise Stewart
2024 Theme Word
A new year means a new theme word. I love the process of finding a new theme word because there is so much hope and promise in the future.
Eloise Stewart
Southern Princess: Trusting Who You Know with What You Don’t Know
When you have to ask for help, communicate expectations, ask questions - but fully trust those you have asked to help you.
Eloise Stewart
The One-Hour Exercise To Change 2024
We might not know our goals for the next year. But I bet most of us will agree that we don’t want next year to look just like this one.
Eloise Stewart
Kelly Adams: What is the difference between Perfection and Intention?
Instead of perfection, our goal should be intention. Intention is productive.
Eloise Stewart
The One Thing That is Killing Your Small Business
The one thing that is killing your small business is your external communication.
Eloise Stewart
Performance Decisions: How to Develop Two Brands Together
When branding two connected brands, it is important that there is cohesion and differentiation.
Eloise Stewart
Three Things I Didn’t Expect While Risking It All
Hindsight might be 2020. But a blurry present is pretty insightful. I am learning 3 lessons that come with taking risks.
Eloise Stewart
Dilworth: How to Base Your Brand & Strategy On Your Differentiators
The most revealing and eye-opening part of a brand meeting with a client is when we ask them 3 sets of questions
