Establish a Personal Brand to Differentiate, Communicate Value, & Build Trust

How do you protect the quality of the event brand while promoting the sponsors evenly?

“Hello, my name is Eloise and I hate networking.” What if we didn’t know each other and I introduced myself like this? You may laugh awkwardly and ask me why...

In order to create legitimacy, we needed a website. But before we could launch a website, we needed a landing page.

We need truth. We need perspective. We need an accountabilaBUDDY.

A few years ago I was fed up with making promises or resolutions to myself and never accomplishing anything. I decided I needed to make it more simple for my...

Gift giving … it can be fun and special. But it can also become stressful when you want to buy for many different people and you can’t think of something spe...

Have you ever looked back at your year during Thanksgiving and really examined each month of the year? It makes you realize just how much has happened and how...

Tis the season to look professionally festive for professional holiday parties! We thought we would share some tips and gather some examples to help you impr...

Working remotely or working from home is … Awesome! Hard. Fun! Difficult. Productive! Super Distracting. And the roller coaster keeps going between positives...

I have always been a firm believer in living life to the fullest but it wasn’t until I became a career consultant and listened to hundreds of college student...

Work Wear Dress Codes: What is appropriate? Have you ever been told the dress code for a job, interview, networking event, conference, or presentation and no...

2019 Summer Reading & Listening List Here is what we are reading and listening to this summer. We will follow up with a recap on our reads and listens at the...

I originally created the #BrandReputation series on social media in 2017 and now I am bringing it to the blog because it is important to remind ourselves tha...

We believe that social media is meant to be social but this aspect can be easily overlooked when trying to curate professional and cohesive social media feed...

We believe in authentic headshots and team photos. We believe you can communicate SO much through a picture if you are intentional about it and plan ahead. T...

We hope this blog post on planning and preparing for a branded photoshoot will help professionals of many different industries.

WHAT IS BRAND PHOTOGRAPHY? Before we can define brand photography, we have to understand what branding is - whether that be personal branding, professional b...

When I decided I wanted to share perspectives from successful professionals in order to help others in their careers, I made a list of people I wanted to int...

lt amazes me that you can talk about the same topic (Perspective) with a new person and gain completely new insights. This happened when I interviewed a frie...