To be truthful, many things can kill your business.
Poor leadership, low cash flow and revenue, or a PR fiasco.
But there is one thing that I see repeatedly
that is killing small businesses' chances at more business.
Unclear or poor internal communication between
team members or leaders to team members can hurt a business.
Ineffective or inconsistent external communication between business and customer, or business and the world (PR, marketing or advertising) is what will kill the business.
But why is the communication ineffective and inconsistent?
Because there is no foundation to the communication.
We have to start at the foundation, which is the brand. We have to ensure you are crystal clear about your brand message so that you can confidently share what you do.
YOU MIGHT BE THINKING
What is brand messaging, really?
Brand Messaging is how your brand communicates through words, phrases, and sentences. Just as Brand Design covers all the visual elements of a brand (like a logo, color, fonts, design, photos, video, and graphics), Brand Messaging covers all the written and spoken elements of a brand. It provides you with the words, phrases, and sentences for your marketing, advertising, education, sales, and PR copy.
YOU MIGHT BE THINKING
How do I develop brand messaging?
You first start by identifying your target audience’s problem, your solution, and their success. This provides you with the foundation to choose words, phrases, call-to-action phrases, tone of voice, point of view, description sentences, mission and vision statements, and marketing phrases. When you have those written, you can write and speak with clarity and confidence.
Brand Messaging and communication (verbal or written) does not come naturally to all and takes time to develop for those who are skilled in it. I don’t share this to dishearten you. This might be an area of your business you can’t do on your own.
You might need more education than a blog post or freebie.
We are hosting a 2-hour Brunch & Brand Workshop on October 26 in Auburn, Alabama that will teach you how to develop your brand message equation to write all of your content.
And if you can’t attend our workshop, sign up for our online course waiting list!
Or you might need to hire someone to do it for you.
Our team specializes in developing brands and brand messages for small businesses. Check out our services and fill out the form for a free consult call!