Dilworth: How to Base Your Brand & Strategy On Your Differentiators
The most revealing and eye-opening part of a brand meeting with a client is when we ask them 3 sets of questions
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THE BLOG
Branding + Encouragement for Professionals + Small Businesses
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Eloise Stewart
- Mar 2
25 Items to Audit to Grow Your Business
If you need help knowing HOW to audit your brand across these 25 areas, purchase our Brand Audit Kit that takes you step-by-step.
Eloise Stewart
- Feb 1
Florista Design: Elevating Your Brand While Successful
Don’t wait until your business is hurting to re-brand or elevate your brand.
Eloise Stewart
- Nov 22, 2022
HOW TO STAY ON BRAND: VIDEO
Video is a powerful tool for your brand whether you are using your iPhone or investing in a professional video.
Eloise Stewart
- Nov 15, 2022
HOW TO STAY ON BRAND: GRAPHIC ELEMENTS
Without defined graphic elements, your graphics and platforms can look like a template that anyone can use and is quickly forgotten.
Eloise Stewart
- Nov 8, 2022
Full Swing: How your personal brand strengthens your business brand
If you have experience and expertise in an area and want to use it to start a new business, you will need to connect the dots for people.
Eloise Stewart
- Nov 1, 2022
HOW TO STAY ON BRAND: FONTS
When you use inconsistent fonts for your brand designs, you are decreasing brand awareness and reducing your perceived quality.
Eloise Stewart
- Oct 27, 2022
Naming Your Business Based On Your Brand
The first thing we ask all clients is about their business name and the meaning behind it. This affects the brand design and message.
Eloise Stewart
- Oct 18, 2022
HOW TO STAY ON BRAND: COLORS
Color is an incredibly important part of branding but often is misused and underused consistently for small business brands.
Eloise Stewart
- Oct 11, 2022
Essential Movement: Building a Business and a Brand
Branding doesn't become important when you are successful. It’s an ingredient for success. Learn how to start a business with a strong brand
Eloise Stewart
- Oct 4, 2022
HOW TO STAY ON BRAND: LOGOS
The logo is usually the first element designed for a brand but is only the beginning. It is only one part of the visual brand.
Eloise Stewart
- Sep 27, 2022
The Farm at Rocky Top: How to Reduce Confusion & Build Awareness
Jan reached out to us and asked if we could clean up the brand, the websites, and platforms to make it easier to manage & reduce confusion.
Eloise Stewart
- Sep 20, 2022
HOW TO STAY ON BRAND: BRAND MESSAGE
The message, copy, words, story, and marketing phrases are important although often pushed aside and forgotten.
Eloise Stewart
- Sep 13, 2022
How to refresh your brand and grow your business
We helped, Pet Sitting Plus, a in-home pet sitting business based in Auburn, Alabama, elevate their business and establish a brand.
Eloise Stewart
- Jun 7, 2022
How to Elevate Your Branding
When elevating an existing brand, there are 3 things that you need to focus on beyond a logo.
Eloise Stewart
- May 24, 2022
How Do You Ask For Help?
How do you ask for help? Do you realize that when you ask for help in one area of your life, you are actually creating space for yourself?
Eloise Stewart
- Apr 21, 2022
How to Educate and Build Trust through Branding
Establishing trust requires you to communicate credibility, legitimacy, knowledge and always connection.
Eloise Stewart
- Apr 5, 2022
How to Brand and Market a Non-Profit
As a non-profit, it is extremely important to think from the potential donor’s and volunteer’s perspective.
Eloise Stewart
- Mar 22, 2022
Your Website Is Not About You
Your website is not about you. It’s about your website visitor. It’s about their need, their problem, their wants.
Eloise Stewart
- Sep 21, 2021
3 Perception Questions Every Brand Should Ask
I have noticed one area that is often overlooked and only partially considered when branding yourself or your business. Perception.
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