Do you have goals to grow your business this year?
Then your first step is a brand audit.
For many of us, we create a brand and get to work growing the business. We then forget to audit and update the brand as the business grows. Before we begin a project with a client who has an existing business, we audit their brand. The brand is the foundation for their marketing, website, and business goals.
Below you will see a list of 25 areas that we assess when auditing a brand.
The first and most important area is #1 - Logo and Branding Board.
If you don’t have a solid foundation of logos, colors, fonts, graphics, and brand messages, you will struggle to assess if your website or social media or print items or email marketing is strong. You will also struggle to update any of the following areas because you don’t have the foundation.
25 BRAND ELEMENTS THAT AFFECT YOUR BUSINESS
Logos and Branding Board
Social Media Profiles
Social Media Posts
Online Profiles (Google Business Profile)
Uniforms or Apparel
Swag or Promotional Items
Packaging or Gift Wrap
Gifts / Customer Appreciation
Softwares for invoicing, proposals, portals
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