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25 Items to Audit to Grow Your Business

Do you have goals to grow your business this year?

Then your first step is a brand audit.

For many of us, we create a brand and get to work growing the business. We then forget to audit and update the brand as the business grows. Before we begin a project with a client who has an existing business, we audit their brand. The brand is the foundation for their marketing, website, and business goals.

Below you will see a list of 25 areas that we assess when auditing a brand.

The first and most important area is #1 - Logo and Branding Board.

If you don’t have a solid foundation of logos, colors, fonts, graphics, and brand messages, you will struggle to assess if your website or social media or print items or email marketing is strong. You will also struggle to update any of the following areas because you don’t have the foundation.


  1. Logos and Branding Board

  2. Website

  3. Social Media Profiles

  4. Social Media Posts

  5. Online Profiles (Google Business Profile)

  6. Print Materials

  7. Signage

  8. Canva

  9. Uniforms or Apparel

  10. Swag or Promotional Items

  11. Packaging or Gift Wrap

  12. Voicemail

  13. Phone Etiquette

  14. Email Signature

  15. Email Marketing

  16. Email Etiquette

  17. Gifts / Customer Appreciation

  18. Photography

  19. Videography

  20. Culture

  21. Customer Service

  22. Office Space

  23. Processes

  24. Softwares for invoicing, proposals, portals

  25. Internal Documents


If you need help elevating your brand to keep your business growing, fill out our Services Form to see if we are the right fit for you! You can see more of our work here.


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