25 Items to Audit to Grow Your Business

Do you have goals to grow your business this year?

Then your first step is a brand audit.

For many of us, we create a brand and get to work growing the business. We then forget to audit and update the brand as the business grows. Before we begin a project with a client who has an existing business, we audit their brand. The brand is the foundation for their marketing, website, and business goals.

Below you will see a list of 25 areas that we assess when auditing a brand.

The first and most important area is #1 - Logo and Branding Board.

If you don’t have a solid foundation of logos, colors, fonts, graphics, and brand messages, you will struggle to assess if your website or social media or print items or email marketing is strong. You will also struggle to update any of the following areas because you don’t have the foundation.

25 BRAND ELEMENTS THAT AFFECT YOUR BUSINESS

1. Logos and Branding Board

2. Website

3. Social Media Profiles

4. Social Media Posts

5. Online Profiles (Google Business Profile)

6. Print Materials

7. Signage

8. Canva

9. Uniforms or Apparel

10. Swag or Promotional Items

11. Packaging or Gift Wrap

12. Voicemail

13. Phone Etiquette

14. Email Signature

15. Email Marketing

16. Email Etiquette

17. Gifts / Customer Appreciation

18. Photography

19. Videography

20. Culture

21. Customer Service

22. Office Space

23. Processes

24. Softwares for invoicing, proposals, portals

25. Internal Documents

NEED MORE HELP?

If you need help elevating your brand to keep your business growing, fill out our Services Form to see if we are the right fit for you! You can see more of our work here.

---

If this blog post was helpful, share with others or pin to Pinterest.