HOW TO STAY ON BRAND: VIDEO
I sat down with Christina Kluttz of MAK Media Team to discuss how video is a powerful tool for your brand whether you are using your iPhone or investing in a professional video.
How to start with video when you are uncomfortable with it
When to invest in video
The types of videos to start with when you do hire a professional
The 3 questions she asks clients before creating a video
WE ALSO SHARED OUR 3 TIPS:
Christina’s 3 Tips for Filming with an iPhone:
Always use your natural light source. Face a window.
Consider the lines and props behind you and where you are placed in the frame. You don’t need to take up the entire frame!
When filming b-roll footage, make sure your camera is steady and the objects you are filming are moving instead of panning a room or an object.
Eloise’s 3 Tips for Video for All Brands:
If you are investing time and money to create a video you should think of 5 ways you can share it across your website, social media, email marketing, advertising, and events.
Get a tripod that holds a phone with a ring light from Amazon for steady videos.
If you are gathering content for your brand/business - invest in a phone with a strong camera. It is worth it.
If you are ready to create your first professional video,
contact Christina of MAK Media Team. email@example.com
If you need help with your brand strategy, contact Eloise to see if we are the right fit for you! You can see more of our work here.
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