THE BLOG

Branding + Encouragement for Professionals + Small Businesses

25 Items to Audit to Grow Your Business

If you need help knowing HOW to audit your brand across these 25 areas, purchase our Brand Audit Kit that takes you step-by-step.

Florista Design: Elevating Your Brand While Successful

Don’t wait until your business is hurting to re-brand or elevate your brand.

HOW TO STAY ON BRAND: VIDEO

Video is a powerful tool for your brand whether you are using your iPhone or investing in a professional video.

HOW TO STAY ON BRAND: FONTS

When you use inconsistent fonts for your brand designs, you are decreasing brand awareness and reducing your perceived quality.

Naming Your Business Based On Your Brand

The first thing we ask all clients is about their business name and the meaning behind it. This affects the brand design and message.

HOW TO STAY ON BRAND: COLORS

Color is an incredibly important part of branding but often is misused and underused consistently for small business brands.

HOW TO STAY ON BRAND: LOGOS

The logo is usually the first element designed for a brand but is only the beginning. It is only one part of the visual brand.

HOW TO STAY ON BRAND: BRAND MESSAGE

The message, copy, words, story, and marketing phrases are important although often pushed aside and forgotten.