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LEADERSHIP LEE COUNTY
PROJECT OVERVIEW
Rebrand Design
Brand Messaging
Brand Guidelines
Website Development
Canva Templates
Social Media Animated Reel
Email Signature
Business Card Design
Podcast Art Cover and SOP
Powerpoint Presentation
Promotional Brochure
Apparel Mockups
Letterhead
Name Tags
Pen + Notebook Mockups
OLD BRAND
THE CHALLENGE
Leadership Lee County, an established non-profit dedicated to developing local leaders, recognized a growing misalignment between their existing brand identity and their mission. This disconnect contributed to a lack of clarity in their messaging, hindering engagement with prospective participants and donor organizations.
01
CREATE A VISUAL BRAND IDENTITY
02
CRAFT A BRAND VOICE
MARKET RESEARCH
BRAND IDENTITY & VOICE
DESCRIPTIVE SENTENCES
TAGLINE
MARKETING SLOGANS
WEBSITE COPY
03
DEVELOP A BUSINESS STRATEGY
We worked with Leadership Lee County to ensure they had a strong and comprehensive strategy going forward. In the Consulting & Strategy portion of the project we covered items such as:
Rebrand Launch
Increased Brand Awareness
Marketing 9-Month Program
04
PUT THE BRAND IN ACTION
05
DESIGN A WEBSITE
leadershipleecounty.org
We developed a modern and professional brand identity for Leadership Lee County to resolve brand confusion, elevate their image, and clearly communicate their mission and the value they provide to the community's emerging and established leaders.
"Working with eloise design co. on the Leadership Lee County rebrand was a game-changer. They expertly guided us through a process of self-discovery, helping us clarify our target audience and refine our vision and mission into a powerful and authentic brand message that finally aligned with our leadership programs. Beyond the new visual identity, their team went above and beyond by providing training to our staff, ensuring everyone understood and could confidently communicate who we are. The result has been increased engagement and a clearer understanding of our value within the community."
KRISTEN, EXECUTIVE DIRECTOR
HEAR FROM THE CLIENT:
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