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SMALL BUSINESS SUMMIT

PROJECT OVERVIEW

Brand Design
Brand Messaging
Brand Guidelines
Photography
Website Development
Workbook
A-Frames
Table Tents
Lunch Rooms
Conversation Cubes
Presentations
Nametags

THE CHALLENGE

Guide Resource Group was launching an event, the Small Business Summit, and needed a complete brand identity and marketing materials to effectively attract attendees to this summit.

01

CREATE A VISUAL BRAND IDENTITY

02

CRAFT A BRAND VOICE

MARKET RESEARCH
BRAND IDENTITY & VOICE
DESCRIPTIVE SENTENCES
TAGLINE
MARKETING SLOGANS
WEBSITE COPY

03

PLAN A STRATEGIC EVENT

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We worked with Guide Resource Group to ensure the Small Business Summit had a strong and comprehensive plan in place for a successful and impactful event. In the Strategy portion of the project we covered items such as:

Educational Content Development
Comprehensive Resources for Attendees
Event Logistics, Budget, & Agenda

04

PUT THE BRAND IN ACTION

05

DESIGN A WEBSITE

guideresourcegroup.com

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We developed a comprehensive brand identity and suite of materials for the Small Business Summit, designed to create a cohesive and appealing experience that would attract small business owners to the conference.
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