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AUBURN + OPELIKA COFFEE SHOP TRAIL
PROJECT OVERVIEW
Brand Design
Brand Guidelines
Photography
Website Development
Trail Stamp Book
Table Tents
Stickers
Mugs / Glasses
Sponsorship Pitch Deck
Social Media Posts
THE CHALLENGE
The AO Coffee Shop Trail was a new and unique initiative aiming to unite sixteen local coffee shops into a recognizable and attractive guide for residents and visitors. The challenge was to create a brand identity and system that would effectively showcase this collective, encourage exploration of the local coffee scene, and foster a sense of community among both the shops and coffee enthusiasts.
01
CREATE A VISUAL BRAND IDENTITY
02
CRAFT A BRAND VOICE
MARKET RESEARCH
BRAND IDENTITY & VOICE
DESCRIPTIVE SENTENCES
TAGLINE
MARKETING SLOGANS
WEBSITE COPY
03
DEVELOP A CAMPAIGN STRATEGY



We worked with the founder, Elizabeth, to ensure she had a strong and comprehensive strategy to launch and operate the trail. In the Consulting & Strategy portion of the project we covered items such as:
Sponsors and Partners
Trail Operation Processes
Launch Day Promotion
04
PUT THE BRAND IN ACTION
05
DESIGN A WEBSITE
aocoffeeshoptrail.com

We developed a vibrant and engaging brand identity for the Auburn + Opelika Coffee Shop Trail, creating a visually appealing design system and comprehensive guidelines to represent the collective of sixteen local coffee shops.

".eloise. design co. truly made my dream a reality! The EDC team was instrumental in bringing my vision to life of launching a coffee shop trail in Auburn-Opelika. Their expertise in design led us to our recognizable logo and brand identity, blending a “passport” stamp experience with Auburn and Opelika’s unique coffee scene. From the paperweight of the stamp books to picking a launch date, EDC strategized every detail to create a memorable experience for users. They didn’t stop at branding and strategy—they poured belief, support and connection into the process, which ultimately made The Coffee Shop Trail an ongoing success."
ELIZABETH, TRAIL FOUNDER
HEAR FROM THE CLIENT:
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