top of page
AUBURN
UNIVERSITY LIBRARIES

PROJECT OVERVIEW

Brand Messaging
Campaign Strategy
Photography
Save the Date 
Invitation 
Brochure Design 
Pull-Up Banners
Digital Signage (TVs)
Media Wall
Candle - Dust Cover
Social Media Templates 

THE CHALLENGE

The Auburn University Libraries, approaching the 60th anniversary of its naming, needed a strategic and creative campaign to not only celebrate this significant milestone but also to reinforce the libraries' crucial role in supporting the academic mission of the university, engaging students and faculty, and highlighting their extensive resources and services in the modern academic landscape.

01

CREATE A VISUAL CAMPAIGN IDENTITY

02

CRAFT CAMPAIGN MESSAGING

MARKET RESEARCH
CAMPAIGN THEMES
DONOR PROFILES
DONOR PITCH OUTLINE
MARKETING SLOGANS
WEBSITE COPY
AUL Brand Messaging 2.png
AUL Brand Messaging 1.png

03

DEVELOP A CAMPAIGN STRATEGY

Swanson Strategy_1.jpg
Swanson Strategy_2.jpg
AU Libraries - Strategy_Page_07.jpg

We worked with Auburn Libraries to ensure they had a strong and comprehensive strategy to capitalize on their 60th anniversary. In the Consulting & Strategy portion of the project we covered items such as:

60th Celebration Event
Donor Engagement
External Education

04

PUT THE CAMPAIGN INTO ACTION

VIEW OUR BRAND PHOTOGRAPHY FOR AUBURN LIBRARIES

Auburn Libraries - DMP 2024-38.jpg
We developed a comprehensive and visually cohesive campaign for Auburn University Libraries' 60th anniversary, encompassing strategic messaging and a range of print and digital materials, to celebrate their history and reinforce their vital role within the university community.
Nicole-Lynch.jpg

"Partnering with Eloise Design Co. on the Auburn University Libraries Project was one of the best decisions we made—not only for the success of the project itself, but for the future of the Auburn Libraries. From the beginning, Eloise Design Co. brought a clear vision and cohesive branding that beautifully captured the heart of our mission. They didn’t just design for this moment—they created a visual identity we can carry forward with confidence. Their thoughtful work gave us tools and templates that will serve us well into the future, making it easy to stay consistent and impactful in our communications."

NICOLE, ENGAGEMENT PROGRAM SPECIALIST

HEAR FROM THE CLIENT:
bottom of page