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AUBURN
UNIVERSITY LIBRARIES
PROJECT OVERVIEW
Brand Messaging
Campaign Strategy
Photography
Save the Date
Invitation
Brochure Design
Pull-Up Banners
Digital Signage (TVs)
Media Wall
Candle - Dust Cover
Social Media Templates
THE CHALLENGE
The Auburn University Libraries, approaching the 60th anniversary of its naming, needed a strategic and creative campaign to not only celebrate this significant milestone but also to reinforce the libraries' crucial role in supporting the academic mission of the university, engaging students and faculty, and highlighting their extensive resources and services in the modern academic landscape.
01
CREATE A VISUAL CAMPAIGN IDENTITY
02
CRAFT CAMPAIGN MESSAGING
MARKET RESEARCH
CAMPAIGN THEMES
DONOR PROFILES
DONOR PITCH OUTLINE
MARKETING SLOGANS
WEBSITE COPY
03
DEVELOP A CAMPAIGN STRATEGY
We worked with Auburn Libraries to ensure they had a strong and comprehensive strategy to capitalize on their 60th anniversary. In the Consulting & Strategy portion of the project we covered items such as:
60th Celebration Event
Donor Engagement
External Education
04
PUT THE CAMPAIGN INTO ACTION
We developed a comprehensive and visually cohesive campaign for Auburn University Libraries' 60th anniversary, encompassing strategic messaging and a range of print and digital materials, to celebrate their history and reinforce their vital role within the university community.
"Partnering with Eloise Design Co. on the Auburn University Libraries Project was one of the best decisions we made—not only for the success of the project itself, but for the future of the Auburn Libraries. From the beginning, Eloise Design Co. brought a clear vision and cohesive branding that beautifully captured the heart of our mission. They didn’t just design for this moment—they created a visual identity we can carry forward with confidence. Their thoughtful work gave us tools and templates that will serve us well into the future, making it easy to stay consistent and impactful in our communications."
NICOLE, ENGAGEMENT PROGRAM SPECIALIST
HEAR FROM THE CLIENT:
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