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LAS LATINAS
PROJECT OVERVIEW
Rebrand Design
Brand Messaging
Brand Guidelines
Photography
Website Development
Email Signature
Digital Ad
Social Media Styling
Canva Templates
Business Card Design
Vehicle Wrap Mock-Up
Signage
Exterior Sign
Indoor Window Vinyl
Menu Design
T-shirts
Stickers
OLD BRAND
THE CHALLENGE
Las Latinas, successful with their existing food truck, were opening a storefront and needed an updated and cohesive brand identity to translate their fun personalities and quality of food and service to a physical space. Their existing branding needed elevation to effectively communicate their expanded offerings, attract new customers, and create a welcoming atmosphere through signage, menus, and digital presence for their new venture.
01
CREATE A VISUAL BRAND IDENTITY
02
CRAFT A BRAND VOICE
MARKET RESEARCH
BRAND IDENTITY & VOICE
DESCRIPTIVE SENTENCES
TAGLINE
MARKETING SLOGANS
WEBSITE COPY
03
DEVELOP A BUSINESS STRATEGY
We worked with Las Latinas to ensure they had a strong and comprehensive strategy going forward. In the Consulting & Strategy portion of the project we covered items such as:
Storefront Opening Strategy
Social Media Content Themes
Catering Service Promotion
04
PUT THE BRAND IN ACTION
05
DESIGN A WEBSITE
laslatinaskitchen.com
We developed a vibrant and inviting brand identity for Las Latinas that seamlessly extended their established reputation into their new storefront.
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