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SWANSON DIAMOND CENTER
PROJECT OVERVIEW
Rebrand Design
Brand Messaging
Brand Guidelines
Photography
Website Development
Business Email Set-Up
Google Business Optimization
Stationery
Magazine Advertisement
Signage Design
OLD BRAND
THE CHALLENGE
Swanson Diamond Center is a family owned jewelry store that has been operating for over 30 years. They have earned the community’s love and loyalty through a dedication to serving their customers with respect and care. As the business grew, they made the decision to renovate their building and saw the need to assess the efficacy of their branding and digital presence at the same time. This project required us to honor the reputation and history of the business while creating an elevated brand for this next season.
01
CREATE A VISUAL BRAND IDENTITY
02
CRAFT A BRAND VOICE
MARKET RESEARCH
BRAND IDENTITY & VOICE
DESCRIPTIVE SENTENCES
TAGLINE
MARKETING SLOGANS
WEBSITE COPY
03
DEVELOP A BUSINESS STRATEGY
We worked with Swanson to ensure they had a strong and comprehensive strategy going forward. In the Consulting & Strategy portion of the project we covered items such as:
Rebrand Launch Strategy
Marketing Budget Projections
Improving Digital Presence
04
PUT THE BRAND IN ACTION
05
DESIGN A WEBSITE
swansondiamondcenter.com
We developed a timeless, inviting brand for a trusted jeweler that values high-quality craftsmanship and exceptional service.
"From the moment we started working with Eloise Design Co., it felt like we had a real partner. They didn't just come in and tell us what to do, they walked us through every single step of the rebrand. Whether it was figuring out our future direction, updating how everything looked, or getting our website just right, they were right there with us, offering their expertise and creative ideas. We honestly feel like Eloise Design Co.'s guidance has set Swanson Diamond Center up for a really bright future."
VINCE & PAULA, OWNERS
HEAR FROM THE CLIENT:
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