The tagline is the phrase or series of words that you see with the logo. It can be descriptive or more marketing/advertising focused. Some taglines will list 2-3 words that describe what they do or offer. Some will be a short phrase that addresses a problem or need. And for more established brands, you will see more marketing/advertising-focused taglines (called slogans) that differentiate them from the competition.
If you want to learn about all the elements of brand messaging, see this blog post.
DESCRIPTIVE EXAMPLES:
MARKETING-FOCUSED EXAMPLE:
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