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How Write A Tagline


eloise design co brand message


The tagline is the phrase or series of words that you see with the logo. It can be descriptive or more marketing/advertising focused. Some taglines will list 2-3 words that describe what they do or offer. Some will be a short phrase that addresses a problem or need. And for more established brands, you will see more marketing/advertising-focused taglines (called slogans) that differentiate them from the competition.


If you want to learn about all the elements of brand messaging, see this blog post.


DESCRIPTIVE EXAMPLES:






MARKETING-FOCUSED EXAMPLE:


Bruce Real Estate Group

 



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This is for the non-writer who decides the tone, voice, personality, and direction of a brand/business.

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