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THE BLOG
Branding + Encouragement for Professionals + Small Businesses
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Eloise Stewart
Staying On-Brand with Flodesk Email Marketing
Learn how to use Flodesk to keep your email marketing on-brand and maintain consistency across your communications.


Eloise Stewart
How to Design & Use Business Cards in 2024
Well designed business cards can provide legitimacy and opportunities for connection and can implement your marketing strategy.


Eloise Stewart
Southern Princess: Trusting Who You Know with What You Don’t Know
When you have to ask for help, communicate expectations, ask questions - but fully trust those you have asked to help you.


Eloise Stewart
Kelly Adams: What is the difference between Perfection and Intention?
Instead of perfection, our goal should be intention. Intention is productive.


Eloise Stewart
HOW TO STAY ON BRAND: GRAPHIC ELEMENTS
Without defined graphic elements, your graphics and platforms can look like a template that anyone can use and is quickly forgotten.

Eloise Stewart
Full Swing: How your personal brand strengthens your business brand
If you have experience and expertise in an area and want to use it to start a new business, you will need to connect the dots for people.


Eloise Stewart
HOW TO STAY ON BRAND: FONTS
When you use inconsistent fonts for your brand designs, you are decreasing brand awareness and reducing your perceived quality.


Eloise Stewart
HOW TO STAY ON BRAND: COLORS
Color is an incredibly important part of branding but often is misused and underused consistently for small business brands.


Eloise Stewart
HOW TO STAY ON BRAND: LOGOS
The logo is usually the first element designed for a brand but is only the beginning. It is only one part of the visual brand.
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